Work

Diabetes UK

Silent Assassin Awareness Campaign

The Task
Change perceptions the seriousness of diabetes.
The Insight
The public understanding of the consequences of developing diabetes is low. Many consider it something awkward but controllable – like arthritis.
The Big Promise
Diabetes isn’t a condition that you ‘live with’ – it’s a killer.
The Emotional Edge
Portray diabetes as The Silent Assassin – a threat that can reach us all.

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  • escalator
  • supermarket