Silent Assassin Awareness Campaign
- The Task
- Change perceptions the seriousness of diabetes.
- The Insight
- The public understanding of the consequences of developing diabetes is low. Many consider it something awkward but controllable – like arthritis.
- The Big Promise
- Diabetes isn’t a condition that you ‘live with’ – it’s a killer.
- The Emotional Edge
- Portray diabetes as The Silent Assassin – a threat that can reach us all.