Saving for Retirement Campaign
- The Task
- A difficult one - convince consumers to take action and start planning for their retirement now.
- The Insight
- The State pension simply won’t be enough for most people to live comfortably on. Yet with the country’s on-going financial problems, the last thing that most people want to think about is starting a pension - especially as, for many, retirement is decades away. People know they should do something, but there are dozens of ‘reasons’ they give for putting it off.
- The Big Promise
- The sooner you start talking to an IFA about an Aviva pension, the sooner you can start planning the retirement you and your loved ones deserve.
- The Emotional Edge
- Show people that the things they take for granted today might be jeopardised in the future if they don’t take positive action now. And the country’s largest pension provider can help them do something about it.
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- Radio - Simon
- Radio - Laura