SPONTANEITY ISN’T CREATIVITY

 

 

I was a teenager growing up in London in the 1960s.

At first I was a mod and that was easy.

All about style and design.

Find out what everyone else was doing and do something different.

Something more unusual, more stylish, more creative.

That was why the whole mod thing started at art school.

If you wanted something different you couldn’t just walk into a shop and buy it.

By definition, if you could buy it so could everyone else.

If you wanted something really different you had to make it.

That’s why made-to-measure tailoring was so important for suits.

You could dictate exactly how the suit should be different.

The width of the lapels.

The number of buttons.

The slope of the pockets.

Flaps or slits on the pockets.

Pleats or vents at the back.

The depth of the vents.

The width of the knees and ankles.

Turnups or straight cuff.

Belt loops or buttons for braces.

Zip fly or buttons.

And that was before you even got to the material.

And there weren’t any hair stylists in those days, just barbers.

So if you wanted a different hairstyle you had to cut and style it yourself.

I remember I wanted a pair of glasses like General MacArthur wore.

But you couldn’t buy them anywhere then.

So I bought a pair of square, wire-frame sunglasses.

I took the lenses out, reshaped the frame with pliers, to be exactly what I wanted.

Then I took the frame to the optician and asked him to make me a pair of black prescription lenses to fit.

I was very comfortable, in London, with the art school side of being a mod.

But, when I got to art school in New York, I was much less comfortable with being a hippie.

Suddenly it felt that no one had any style.

They’d let their hair grow long, but it still had a parting just like when it was short.

They all wore bellbottom jeans that dragged on the ground.

They had banal logos on banal T-shirts.

And worst of all, everyone looked like everyone else.

I felt like I’d been sent to an old folks’ home.

And the main part I couldn’t get to grips with was the supposed spontaneity of everything.

To act without thinking.

I tried to do it, but I found I just couldn’t act without thinking.

Acting without thinking was the same as acting without caring.

And that seemed pretty pointless to me.

Certainly it was the reason everyone looked is if they didn’t care.

But not caring wasn’t freedom.

It wasn’t rebellious, or outrageous, or art school at all.

Just people confusing sloppiness and laziness with creativity.

At the time, not being able to stop thinking felt like a handicap to me.

Not being able to be truly spontaneous.

I felt rigid and uncreative.

Until I discovered the Bauhaus.

And true creativity was summarised for me as: Form Follows Function.

Form Follows Function.

 

Think, then act.

 

 

 

 

9 Comments

  1. Great as always Dave, I remember in Glasgow you could tell who went to which Uni by the clothes they wore. It was clear who went to the Glasgow School of Art, but more than that you could almost guess the course by the style of clothes.
    Fine Art – Unique self designed
    Product Design – Labels you hadn’t heard of yet
    Architect Students – At least one item of Carharrt.

    Geordie - 16 January 2013 10:31 am

  2. PERHAPS that’s the biggest problem with digital and scam advertising: Act Then Think – Ready, Fire, Aim.
    Come up with an idea/app first, then look for a client/brief.

    Robin, - 16 January 2013 10:32 am

  3. I think there’s a connection between your story and how “creative” people all dress alike in agencies. It consists of brand name sneakers, washed out pair of jeans, some shirt with some whacky cool graphic, logo or type on it. The wool hat during summer is optional, as is the scarf. Tattoos however seem mandatory to work at a “hip and cool” agency.

    steakandcheese - 16 January 2013 10:35 am

  4. I have 2 much body fuzz to successfully wear a tattoo + waxing is 2 painful 2 contemplate.

    I have fashioned a pleat of fur on my back and a small vent 2 cover my butt, tho. Do I qualify as a Mod, Dave?

    Grilla Login - 16 January 2013 12:50 pm

  5. As long as you don’t see another Grilla wearing the same thing.

    Dave Trott - 16 January 2013 1:13 pm

  6. I’m looking out the window, Dave… and guess what?

    Grilla Login - 16 January 2013 1:25 pm

  7. Probably the greatest hippie of them all http://www.youtube.com/watch?v=zE9bF0sy6fU

    john p woods - 16 January 2013 5:51 pm

  8. As one of my heroes, Joe Strummer, used to say: “Like trousers, like brain.”

    Ant Melder - 16 January 2013 10:45 pm

  9. Dave,
    Isn’t it funny how people often make
    spontaneous conclusions based on how others dress.
    Their cognitive thinking follows form
    to create their own perception of another’s self.

    When I wear my kilt with:-
    Brogues and a shirt…
    “He’s a Gentleman”.
    Heavy boots and T-Shirt…
    “He’s a Hooligan”.
    A knife down my sock…
    “He’s a Warrior”.
    Undies…
    “He’s a Sasanach”.
    No undies…
    “H’es gone Commando”

    Take away the Kilt and the idea falls apart
    but take away the tartan you have no idea.

    I suppose you could say
    when cognitive thinking follows form
    you get
    an “added value” promotion
    a perception that may be as wrong as it is right
    whereas
    when cognitive form follows function
    you get a tailormade thought.

    When I was in my twenties I confused the hell out of people.
    I wore a Tartan suit.
    It was my own label brand campaign.

    Kev - 17 January 2013 9:42 pm

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