Predatory Thinking
Recent Posts
- IT'S A MATTER OF LIFE AND DEATH
- 15/05/2013
- When my son was very small he asked me about death. We were driving along on a sunny day. Suddenly the concept hit him with the weight of a cartoon anvil. I heard his little voice from the back seat say “Daddy, I don’t want to die”. ...
- DIFFERENTIATE OR DIE
- 13/05/2013
- Gordon Smith didn’t go to art school. He started at 16 as a runner in an ad agency. Then he managed to get a job in the studio, then a junior art director, then senior art director, then head of art, then creative director. ...
- TWO WRONGS DON'T MAKE A WRIGHT
- 08/05/2013
- A while back, Robin Wight was involved in a project that needed some careful public relations handling. The most influential man in this area is Alan Parker, founder and chairman of Brunswick PR. ...
- NOT SO ELEMENTARY
- 01/05/2013
- Joseph Bell was a physician at Edinburgh University in the 1870s. He constantly taught his students observation and deduction. To notice every tiny detail and draw conclusions. ...
- WHEN THINKING GETS IN THE WAY
- 29/04/2013
- Sheryl Sandberg is Chief Operating Officer of Facebook. She earns around $26 million a year.
Search Blog
Archive
Dave’s Newsletter
RSS Feed
Twitter
- @krparadis Not so farTime ago 3 Hours
- RT @antonyslumbers: Just ordered Predatory Thinking by @davetrott - expecting good things.Time ago 8 Hours
- @willrolls No problem WillTime ago 8 Hours
- @willrolls Some bits, but don't bother WillTime ago 8 Hours
- @antclarkecowell A pdf of the book? Why would they want that if they've bought one?Time ago 8 Hours
- RT @E_Stendzenieks: @davetrott Although I find retweeting every tweet about your book contradictive to its core idea, the book itself is gr…Time ago 8 Hours
- @Armchaireverton @antclarkecowell @niauhl It won't be available electronically for awhileTime ago 8 Hours
- RT @antclarkecowell: @niauhl @davetrott brilliant brilliant bookTime ago 8 Hours
Dave Trott's Blog
Daily Archives: 31 October 2012
WE KNEW MORE BEFORE WE KNEW ANYTHING
Rory Sutherland reminded me of a Bill Bernbach maxim. Bernbach said we deal in ‘unchanging human truths’. I’d forgotten that, I think we all have. We’re so wound up in chasing the latest marketing gimmick, the latest jargon, …
Predatory Thinking