Predatory Thinking
Recent Posts
- JUST HOW DUMB ARE WE?
- 20/05/2013
- HOW DUMB ARE WE? A few days ago I got an email asking if I wanted to be on a Channel 4 documentary about advertising. Apparently the government is worried about all the expected Bulgarian immigrants next year. ...
- IT'S A MATTER OF LIFE AND DEATH
- 15/05/2013
- When my son was very small he asked me about death. We were driving along on a sunny day. Suddenly the concept hit him with the weight of a cartoon anvil. I heard his little voice from the back seat say “Daddy, I don’t want to die”. ...
- DIFFERENTIATE OR DIE
- 13/05/2013
- Gordon Smith didn’t go to art school. He started at 16 as a runner in an ad agency. Then he managed to get a job in the studio, then a junior art director, then senior art director, then head of art, then creative director. ...
- TWO WRONGS DON'T MAKE A WRIGHT
- 08/05/2013
- A while back, Robin Wight was involved in a project that needed some careful public relations handling. The most influential man in this area is Alan Parker, founder and chairman of Brunswick PR. ...
- NOT SO ELEMENTARY
- 01/05/2013
- Joseph Bell was a physician at Edinburgh University in the 1870s. He constantly taught his students observation and deduction. To notice every tiny detail and draw conclusions. ...
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- Brilliant: t.co/htyuHTsqmLTime ago 6 Hours
- @MontaguLucas Account men wrote the brief on the train back from the client and put it straight into creative, so we got all the time.Time ago 8 Hours
- "What's gone wrong? Nowadays briefs are allotted four weeks and creative is allotted four days." - George TannenbaumTime ago 9 Hours
- @Coy_Com My daughter tells me Mark's was the best talk she's heard, including mine.Time ago 13 Hours
- RT @Battylala: Finally received the new @davetrott Predatory thinking book. A night in for me i think! t.co/d6aPUAn4PuTime ago 13 Hours
- RT @richardmorrisuk: Wow just got a signed copy of the @davetrott new book 'Predatory Thinking'. It's fantastic. That man is a geniusTime ago 14 Hours
- RT @amylavington: Learn how to out-think the competition with Dave Trott on 5th June at the IPA t.co/vLE4v0bBzKTime ago 15 Hours
- RT @Graphic_Design_: Predatory thinking by @davetrott :: great collection of short stories, can't put it down. t.co/chF3DEy49DTime ago 15 Hours
Dave Trott's Blog
Daily Archives: 3 October 2012
WHY SHOULD THE BEST MAN WIN?
In 1911 two teams of men raced to be the first humans ever to the South Pole. The teams were led by Amundsen for Norway, and Scott for Britain. The main difference between the teams was transport. The …
Predatory Thinking