Dave Trott's Blog

  One of my favourite books has always been “A Smile In The Mind”. It’s also been one of my most valuable. I always use it when I need to get out of a rut. It’s a collection of the … read more

  In 1977 New York was nearly bankrupt. The governor decided the best way to raise money was tourism. He commissioned Wells Rich Greene to do an advertising campaign to change the image of the city. Away from the crime … read more

  For me, there were 3 interesting ad campaigns during the Olympics. One wasn’t an ad campaign and the other two weren’t about the Olympics. That’s what made them interesting. That, and the fact that they got more attention than … read more

  In 2007, Steve Jobs was getting ready to launch Apple’s new venture. A mobile phone. But not just another mobile phone. This one wouldn’t have a keypad, just a touch-screen. It would be totally sleek, with just a single … read more

    Several years back we had a client called First Telecom. Customers could make cheap international phone calls. We wrote a script featuring ‘Mad’ Frankie Fraser. Frankie Fraser got his nickname because he’d been certified insane, twice, while in … read more

    Recently, I saw the Batman movie ‘The Dark Knight Rises’. Bruce Wayne is imprisoned in a cavernous hellhole. In typical Hollywood fashion there is an insurmountable obstacle. A massively high rock-chimney. Anyone can escape if they can climb … read more

  It always irritates me that women in movies scream helplessly whenever things go wrong. As if that will help. I grew up with a big sister. I’ve seen her do things most men couldn’t do. But I’ve never once … read more

    Shaun Greenhalgh was a shy unemployed 47 year old. He lived with his 84 year old parents in a council house in Bolton. Even though he didn’t need to. Over 17 years, Shaun faked enough art to be … read more