Predatory Thinking
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- NOT SO SMART BOMB
- 22/05/2013
- Hollywood often makes films about nuclear bombs. How someone got hold of one and is threatening a city. These films aren’t usually very scary because we all know it didn’t happen. ...
- JUST HOW DUMB ARE WE?
- 20/05/2013
- HOW DUMB ARE WE? A few days ago I got an email asking if I wanted to be on a Channel 4 documentary about advertising. Apparently the government is worried about all the expected Bulgarian immigrants next year. ...
- IT'S A MATTER OF LIFE AND DEATH
- 15/05/2013
- When my son was very small he asked me about death. We were driving along on a sunny day. Suddenly the concept hit him with the weight of a cartoon anvil. I heard his little voice from the back seat say “Daddy, I don’t want to die”. ...
- DIFFERENTIATE OR DIE
- 13/05/2013
- Gordon Smith didn’t go to art school. He started at 16 as a runner in an ad agency. Then he managed to get a job in the studio, then a junior art director, then senior art director, then head of art, then creative director. ...
- TWO WRONGS DON'T MAKE A WRIGHT
- 08/05/2013
- A while back, Robin Wight was involved in a project that needed some careful public relations handling. The most influential man in this area is Alan Parker, founder and chairman of Brunswick PR. ...
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Dave Trott's Blog
Daily Archives: 11 June 2012
WHY RATS ARE SMARTER THAN PEOPLE
Many years ago I heard something that changed my thinking. It goes like this: Supposing, in a laboratory, you have a rat. You also have nine small tunnels side-by-side. You put a piece of cheese at the end of …
Predatory Thinking