Dave Trott's Blog

  Recently, I read an interesting article about a speed-skating nun. When she was young, Sister Catherine Holum was destined to be a world-class athlete. Her mum had been an Olympic gold medallist. She’d trained three Olympic squads. Young Catherine … read more

  Supposing you were stranded alone in a forest at night. It’s freezing cold, it’s raining, and there’s a biting wind. You’ve got no clothes, you’re soaking wet and starving hungry. All you can think of is getting indoors out … read more

  Every day I travel to and from work on the tube. Every day I see people without manners. And then I look more carefully at them and I see they’re not really nasty people. They’re just not thinking. They’re … read more

  Here’s something I find strange. A while back, an art school lecturer didn’t want me to come back to talk to the students because I was too hard on them. I was too hard on the students. Let’s just … read more

  Carl Ally Inc. was one of the greatest New York agencies. Towards the end of Carl Ally’s life, he and partner Amil Gargano were looking back over what they’d done. Gargano asked Ally what he thought they’d achieved. Carl … read more

  Many years ago I heard something that changed my thinking. It goes like this: Supposing, in a laboratory, you have a rat. You also have nine small tunnels side-by-side. You put a piece of cheese at the end of … read more

    Someone recently sent me an email of advertising scripts. I get lots of emails like this. People sending me their ideas and asking me to comment. Let me give you the shortened version of this particular email. There … read more