Dave Trott's Blog

    I often read articles and comments from people about ‘the advertising industry’. As if it existed as a single unit, or a governing body. Like the FA, or UEFA. A single authority that told us all what to … read more

    My dad was a big, tough east London copper. In the days when most coppers were straight. But when I was at art school, we were hippies and the police were pigs. So I was confused. Especially as … read more

    People often criticise me for saying something, then they find a situation where it didn’t work. Yup, that’ll happen. That’s why we have a brain. If we could find one thing that worked always, in every situation, we … read more

    Recently I got a message on Twitter. “For Christ sake Dave. Stop retweeting your book fan kudos. I follow you because I like your thinking. You pollute your stream.” So, apparently I’m polluting my stream. How am I … read more

    In 2007, Apple launched the iPhone. In America you could only use the iPhone on AT&T’s network. But a teenager called George Hotz didn’t want to use AT&T. He wanted to use T-Mobile. So he opened his iPhone, … read more

    Recently I was talking to a young guy who had just finished training to be a copywriter. He asked me if I had any tips on how to get a job. I said, if you want a job … read more

  I studied advertising at art school in New York. When I came back to London I didn’t know anything about English advertising. Or anyone in it. So the first thing to do is find out if there are any … read more

    How important is confidence? When does thinking become overthinking? A good example is Malta in 1942. It was an essential British base in the Mediterranean, and a convoy was sent to resupply it. The Italians and Germans did … read more