Predatory Thinking
Recent Posts
- NOT SO SMART BOMB
- 22/05/2013
- Hollywood often makes films about nuclear bombs. How someone got hold of one and is threatening a city. These films aren’t usually very scary because we all know it didn’t happen. ...
- JUST HOW DUMB ARE WE?
- 20/05/2013
- HOW DUMB ARE WE? A few days ago I got an email asking if I wanted to be on a Channel 4 documentary about advertising. Apparently the government is worried about all the expected Bulgarian immigrants next year. ...
- IT'S A MATTER OF LIFE AND DEATH
- 15/05/2013
- When my son was very small he asked me about death. We were driving along on a sunny day. Suddenly the concept hit him with the weight of a cartoon anvil. I heard his little voice from the back seat say “Daddy, I don’t want to die”. ...
- DIFFERENTIATE OR DIE
- 13/05/2013
- Gordon Smith didn’t go to art school. He started at 16 as a runner in an ad agency. Then he managed to get a job in the studio, then a junior art director, then senior art director, then head of art, then creative director. ...
- TWO WRONGS DON'T MAKE A WRIGHT
- 08/05/2013
- A while back, Robin Wight was involved in a project that needed some careful public relations handling. The most influential man in this area is Alan Parker, founder and chairman of Brunswick PR. ...
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- @BenKayWriter Great Ben, not sure if that will attract people to the Forum or put them off though.Time ago 30 Minutes
- At least it's not just the UK that's useless: t.co/f4wyiB106oTime ago 36 Minutes
- RT @marcusbrig: Terrorists? Yes. Fundamentalists? Yes. Duped by selective religious nonsense? Yes... but don't forget they're mostly just a…Time ago 39 Minutes
- RT @edfenergy: @joshweller Hi Josh. If you are referring to Woolwich, the protest was from the English Defense League (EDL), not EDF Energy…Time ago 53 Minutes
- RT @alaindebotton: Once life shows you its truly dark side, you're ready to take moments of simple fun far more seriously.Time ago 1 Hour
- I think we can all nod along to this: t.co/zjN0zjbELlTime ago 1 Hour
- @Battylala Thanks Lisa. Condolences to the cabbie, he won't need his passport this year.Time ago 2 Hours
- RT @andysmithphoto: Just finished @davetrott 's Predatory Thinking. Great stories. Great storyteller. Particularly like one about photograp…Time ago 2 Hours
Dave Trott's Blog
Monthly Archives: December 2010
THE ONLY MEDIUM THAT DOESN’T CHANGE IS PEOPLE
Yup, the world’s changing so much it’s unrecognisable.
No one’s ever seen anything like it before.
WHAT’S IN IT FOR ME?
An advertising problem always involves the question, how do we get someone to do (or think) what we want?
MAKING THE COMPLICATED SIMPLE.
They think it trivialises what we do.
But what we do is trivial to ordinary people.
STFU
In writing we work out what’s essential and just say that.
Why don’t we do that with talking?
Predatory Thinking