Tagged: new business

Seeing things differently

Friends of the Earth has recently changed the agency selection process; opening the challenge to all-comers rather than the traditional closed selection of specialist or relevant agencies. Since I’m on the agency side I hope it’s a trend that doesn’t … read more

category: Planning tags: ,

Diabetes UK hires CST The Gate to tackle the diabetes crisis

Diabetes is one of the biggest public health challenges facing the UK today. read more

category: News tags: ,

Thank you Blue Cow

We recently produced a new logo and brand i.d. for a new start up company called Blue Cow Yoga. As an alternative to slogging away in the gym they aim to get stressed out city workers de-stressed, by using the … read more

category: News tags: , ,

People watching

The first presentation, from Mintel, really challenged what ad agencies are doing when it comes to creating campaigns for the over fifties. read more

category: Media tags: , , ,

Creative briefs – in a word.

An analogy…

You’re lost on your way to visit some friends. You stop the car and ask directions from somebody passing. Here are two different replies you might receive:.. read more

category: Creative tags: , ,

The Gate wins Towry advertising business

Towry, one of the UK’s leading independent wealth advisers, have appointed The Gate to handle a major advertising campaign following their rebrand from Towry Law. The campaign is due to launch in the Autumn and will have at its core a brand new cross media collaboration. read more

category: News tags: , ,