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- RT @_moneymarketing: Business ad campaign of the year The Gate for Aviva Investors #MMAwardsTime ago 60 Days
- Aviva Investors and The Gate London proudly brought home Gold at last night’s Money Marketing Awards for Business Campaign of the YearTime ago 60 Days
- We're enthusiastic about WaterAid brief and looking forward to supporting #WorldWaterDay on 22 March t.co/QC0HOnsNOKTime ago 60 Days
- Great new brief from Crisis; everyone fired up.Time ago 67 Days
News
Tagged: media
New Media
We’re delighted to announce that Matt Leach & Rob Avis will now run the Media department as joint Media Directors.
category: News tags: agency, collaboration, media
On impact.
It’s widely accepted that there are two ways to succeed in advertising: First by doing great creative work. Second, by buying your way into the public consciousness.
I don’t disagree with this, but I wonder if it isn’t a little more nuanced. Does it imply a silo’d approach to advertising?
category: Creative, Media tags: advertising, communication, creative, creativity, effectiveness, media
Media Week Gold Award win
We were absolutely thrilled last week to have added a Media Week Gold to the Sony Award that our campaign for Towry picked up earlier in the year.
As always with the Media Week Awards, there was stiff competition; great, large budget, campaigns entered by some of the biggest Media Agencies on the planet. In our category, Best Relaunch, we had been shortlisted against Asos.com, and Sainsburys…
Efficiency vs effectiveness
Many people’s initial concept of evolution is that we adapt quickly and efficiently to cope with changes to our landscape. Forests shrank while the savannah expanded, therefore we got better at running down antelope rather than trapping boar. Our skulls and brains shrank a bit…
category: Media tags: effectiveness, media
CST The Gate further enhances social and mobile marketing offering
The media team continues going from strength to strength with the recruitment of Olivia Smith. Olivia brings 5 years’ experience of delivering multi media campaigns across a broad spectrum of blue chip clients. Her arrival continues to enhance the media …
Forsaking warmth, sacrificing dignity…
…and being a bloody good sport – Mark Ashley, media director and semi-pro fishing gnome, raises £256 for Red Nose Day. Well done you.