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News
Tagged: creative
National Accident Helpline champions the underdog
Market-leading personal injury specialists National Accident Helpline have launched a new TV commercial featuring their popular claymation ‘underdog’ character. The ad was created by CST The Gate and filmed by Aardman studios.
The return of the underdog
Our latest National Accident Helpline commercial broke this week, again featuring the underdog as the plucky hero.
category: Creative, News tags: advertising, creative, underdog
Tabasco bring it out
Our press campaign for Tabasco launches today.
category: News tags: advertising, creative, press
On impact.
It’s widely accepted that there are two ways to succeed in advertising: First by doing great creative work. Second, by buying your way into the public consciousness.
I don’t disagree with this, but I wonder if it isn’t a little more nuanced. Does it imply a silo’d approach to advertising?
category: Creative, Media tags: advertising, communication, creative, creativity, effectiveness, media
Creative insurance
Architects are commissioned to design ‘landmark’ buildings that impress when you look across the city scape.
CSTTG Creative team give the gift of colour
Advertising professionals have long understood the value of colour in visual communication. Its raw power to attract, its subtle capacity to deliver emotion, its elegant ability to suggest a mood…