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It’s widely accepted that there are two ways to succeed in advertising: First by doing great creative work. Second, by buying your way into the public consciousness.
I don’t disagree with this, but I wonder if it isn’t a little more nuanced. Does it imply a silo’d approach to advertising?
In Bill Bryson’s book “A short history of everything” he suggested that each person alive today was fairly lucky; to be on the planet today he reckoned that through the course of evolutionary history around 1,000,000 different couples had to get together. Just one ill placed word at the wrong moment by one of your forebears would see someone else sitting at your screen today.
Despite the front page announcing its new look, there was very little to interest me and make me want to read on. However, as a curious observer of customer communications, I persevered…..
The Matrix. Not a bad film, all told. And the opening analogy of this blab about curiosity.
There will also be parallels drawn with primary school teaching, and Michael Gove’s announcement of the ludicrous new reading test for six year olds.
You’re lost on your way to visit some friends. You stop the car and ask directions from somebody passing. Here are two different replies you might receive:..