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- RT @_moneymarketing: Business ad campaign of the year The Gate for Aviva Investors #MMAwardsTime ago 62 Days
- Aviva Investors and The Gate London proudly brought home Gold at last night’s Money Marketing Awards for Business Campaign of the YearTime ago 62 Days
- We're enthusiastic about WaterAid brief and looking forward to supporting #WorldWaterDay on 22 March t.co/QC0HOnsNOKTime ago 63 Days
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News
Category: Media
Royal British Legion Paralympics
We’re all very proud of our Paralympics campaign for the Royal British Legion. It took a fair bit of negotiation with London Underground to get them to allow us to place ads for the first time on the glass panels …
category: Creative, Media tags: advertising, charity, olympics
Olympic hopes – tracking our resident athlete’s road to the Games.
Some of you may or may not know that I am CST The Gate’s resident athlete with hopes to compete at the Olympic games. Being this is my first blog I wanted to just update you on my story so far.
Upstream: Dancing with the devil – 29th March 2012
CST The Gate presents Dancing with the Devil: The Commercialisation of news content whilst maintaining your integrity.
Pinterest: The next big thing?
In the saturated world of social media, a new player has come on to the horizon to join the well-known tools LinkedIn, YouTube and Google+…
category: Digital, Media tags: collaboration, digital, social
On impact.
It’s widely accepted that there are two ways to succeed in advertising: First by doing great creative work. Second, by buying your way into the public consciousness.
I don’t disagree with this, but I wonder if it isn’t a little more nuanced. Does it imply a silo’d approach to advertising?
category: Creative, Media tags: advertising, communication, creative, creativity, effectiveness, media
Efficiency vs effectiveness
Many people’s initial concept of evolution is that we adapt quickly and efficiently to cope with changes to our landscape. Forests shrank while the savannah expanded, therefore we got better at running down antelope rather than trapping boar. Our skulls and brains shrank a bit…
category: Media tags: effectiveness, media