The Gate London and Predatory Thinking
In business, you are Predator or Prey
Predatory Thinking starts with a market truth: if you want people to do something, they have to stop doing something else.
Whether it is people’s time, their attention, or their money you want – these are limited resources – you are in a zero sum game. If you want more, someone or something else is going to get less.
Put another way, if you aren’t 100% focused on winning your share, someone else will steal it from you.
In today’s business environment, never has it been truer that you are either predator or prey.
Predatory Thinking delivers clarity
Predatory Thinking is at the heart of all we do.
Because it works.
Because it helps us look at business problems with incisive clarity.
By identifying who or what will lose out – your prey – and what you have in your armoury to beat them, we unearth the right Predatory Thought for your business: the idea that will drive the change in behaviour that will help you achieve your objective.
Two things distinguish successful Predatory Thinkers. First, they put themselves at an unfair advantage by choosing their own territory and rules of engagement. Second, they align all their tools and talents to focus on their purpose.
In this way they outmanoeuvre and outwit their competition, change behaviour and put their businesses on a clear and visionary path to success.
And when companies, people and brands have a clear purpose that inspires and engages them, then, rather than look backwards, or inwards, they move forward fuelled with passion and energy. They develop exciting, positive and real business momentum.
Most agencies fit into one of two categories: one-dimensional specialising in one media type, or two-dimensional with both above and below the line.
The Gate London has more: we offer all the perspectives needed to solve business problems, from our business strategy consultancy to our strategic and creative communications expertise to our media business.
We use all these talents simultaneously to identify business problems and generate ideas. We look at problems and ideas from all the angles at once. By getting all the disciplines round the table right from the start of a project, we can look at being predatory not just in what you say, but in what you do, how you communicate, and where.
It is this multi-dimensional approach that unleashes Predatory Thinking to create ideas that truly come alive in your communications to drive genuine business success.